Contrary to what is widely believed, brands are being both forced off the market and out of the hearts and minds of people - firstly in the "wealthy countries"- in our interconnected world, that is characterized by the exponentially accelerating pace of change in Technology, Complexity and Society . What is your personal opinion? Need some ideas before you comment? Read “Nice” Capitalism- A Secret Journey to the Death of the Arrogant Brand by Costas Kataras, the first book that ever challenged the power of global brands with research- based data and revolutionary ideas, before the economic crisis. The book provides new thinking with the latest findings from such diverse cognitive domains as: mathematics, game theory, physics, complexity, chaos theory, statistics, artificial intelligence, psychology, psychoanalysis, neurology and others. Visit www.costaskataras.org to order from Amazon.com or to download it for free.
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